Novelties around the world: In My Name Campaign

In September, 2000, world leaders agree on setting some targets to fight extreme poverty and hunger, illiteracy, women discrimination, child and maternal mortality, the spread of diseases, environmental aggressions, and countries' isolation, creating the 8 Millennium Development Goals.

Considering that these leaders gave their word in their people's name, celebrities like Will.i.am, John Legend, Scarlett Johansson, got togheter in a new project, with some help of YouTube. They created the In My Name channel, where users can upload videos with messages directed to world leaders.

Just make a video, saying your name, homeland, and your message. With all videos, they'll create and edition, with the best messages, to generate a global call, and ask request that the promises made in our name become reality.

Visit the project's website, and learn more about the Global Call to Action Against Poverty..

Read more about the Blog Action Day 2008 here.